WHOPPERWEEN

Burger King

Insight: Lots of people actually think the Burger King mascot is creepy. Burger King's following and loyalty makes it perfect for a stunt everyone wants to be part of.

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Idea: Burger King will start giving out King masks sold with a Whopper meal before Halloween. Wear the mask on Halloween at select Burger King locations for a free Whopper.

Enter the code inside the mask to play on the app. Trick or treat by walking through town unlocking virtual coupons or directions to the closest Burger King.